HW assignment #3

Name of product: Playstation2

Five things that came to mind: Cool, sleek, fun, good graphics, time consumer

What shaped your existing perception about this brand: I had played this console many times at my friends house. I have also seen commercials for it and have read many good reviews about games for this system.

Visit brandtags.net and look at what others have to say about this brand. List the top ten things
Video
Games
sony
old
school
gaming
fun
expensive
cool
waste

How much does your perception match or differ with that of others? My perception matches what other think. The reason for this is that the people that are going to go to this website are probably those that enjoy the brand, just as I do It is also a lot of young people who generally like the product that are going to use the internet, so they will have the same eelings as me

This is my favorite ad for a few reasons.  First off, I really like the song in the background.  Secondly, I just find the ad to be very silly and actually quite smart.  These are people performing activities that you would not see them doing if you looked at what clothes they are wearing.  People in nice suits and dress paints do not dance or play basketball a lot.  All the scenes of the people dancing and dunking caught my attention the most.  I do not usually buy high end pants, but if I did, I probably would go for Dockers because of name recognition, and they seem like they would give me a large range of motion.  This ad is effective.  It makes you laugh and then you remember not only the commercial, but the brand of clothing.  I saw this ad when it first came out 4 years ago, and still remember the brand when I looked for it on youtube.

Hello.  My name is Lou Uhler.

During this semester I hope to get a good idea of how advertising is run and how to make better ads.  Outside of this class I hope to become better at both reporting, which I do for River Region, as well as become a better announcer, which I do for my radio station WIDB