This is my favorite ad for a few reasons. First off, I really like the song in the background. Secondly, I just find the ad to be very silly and actually quite smart. These are people performing activities that you would not see them doing if you looked at what clothes they are wearing. People in nice suits and dress paints do not dance or play basketball a lot. All the scenes of the people dancing and dunking caught my attention the most. I do not usually buy high end pants, but if I did, I probably would go for Dockers because of name recognition, and they seem like they would give me a large range of motion. This ad is effective. It makes you laugh and then you remember not only the commercial, but the brand of clothing. I saw this ad when it first came out 4 years ago, and still remember the brand when I looked for it on youtube.
I have never seen this commercial. I like it though. Its very cheerful and very optimistic about its product, which they should be since they are trying to sell their brand to their customers. I think that this ad does work its magic. I could probably buy these pants if I were in to the same type of style that these pants are.
ReplyDeleteI also have never seen this commercial but enjoyed it! It's not often you see a clothing brand commercial, other than recognizing "Cotton" as a good fabric. I enjoyed how everything was in slow motion and you didn't have a full understanding of what was going on until the end. Although most people may want an understanding of what the commercial was about from the beginning, I was pulled into the commercial because of the action that was going on, yet everyone was dressed in nice clothing. The ad was happy and represented the brand very well.
ReplyDeleteI really like this ad. It is very happy and cheerful and the slow motion definitly grabs your attention.
ReplyDeleteThis is a very interesting advertisement. It kept me watching until the end because the slow motion shots and action made me wonder what was being sold. It had a refreshing and optimistic undertone, which would leave any audience feeling like Dockers would be a good product to have.
ReplyDeleteI really enjoyed the slow motion shots in the ad. It made me think that these pants are really comfortable. The song helps keep my attention as well.
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