Ch 3
_______ shape buying desicons by providing information in the business to business buyer behavior
A Users
B Gatekeppers
C Buyers
D Influencers - correct
Ch 4
Succussful, sophisticated and upscale products are attributes associated with what type of psychographic segmentation?
A Innovators - correct
B Belivers
C Achievers
D Makers
Ch 5
With big businesses, how much of the advertising budget is generally allocated to pay for the ad paces/time?
A 50
B 90
C 75 - correct
D 25
Ch 6
Which is NOT one of the seven major advertising appeals
A Fear
B Humor
C Sex
D Family - correct
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