Pursuaders

This film is about the fact that products not only provide a service to people, but it also connects them with others that like and use that product. Using a product can now be a status symbol. These days, ads don't just talk about what the product does, but instead what it means. Buying Pepsi doesn't just mean that you buy a drink thats tastes good, but you buy one that is cool and buy drinking it you are cool yourself.

Common strategies and ideas used in ads are to show your product in a new and different light than others You want to stress certain concepts behind your product, and make sure that the consumer knows he cant get that same concept with a competitors product.

I think that we are headed for more of this. I think that in ads, we are going to see less words and more images and sounds. Companies are going to worry less about what in the product, but talk about what it means, and showing pictures and music of the concepts that they want to focus on.

The techniques of persuasion are going to go very far. In the end, whatever companies need to do to get people to buy their products, they will do. They dont have any regard for if they are intruding upon peoples privacy, they will just do what they have to do to get money